Every fundraiser shares at least two obsessions: $0 Balances on Pledges and LISTS. We keep them in notebooks, on notepads, in binders, in journals, on Post-Its, on napkins, and, if you’re anything like us, in online to do list applications that you quickly lose the password for unless you add it to your list of passwords.
It’s at that point that you realize you need a list to keep track of your lists.
Being OVER-listed is not only OVER-whelming, but when it comes to donors, redundant and therefore risky. Your major donors are bound to wind up on the same lists — $10,000+ donors on the $5,000+ donors list, $5,000+ donors on the $1,000+ donor list, and all of the above on the supporters list. And your major targets are bound to wind up on the same lists as well — board members on the country club list, country club members on the golf club list, and so on.
Overwhelmed yet? Keep in mind you know the names of each donor and target. Your client or candidate flying through calls may not. The result: Repeat calls, voicemails, and awkward conversations.
So how do you save yourself the embarrassment of calling someone twice or not recalling the details of the last conversation on a previous topic?
First, consolidate your lists. If any detail could be considered a “sub-topic” to the main topic that is the name of the list, make a note of it IN the list itself. Leave it there. When you want to find for that “sub-group,” search for it. Simple.
Second, if details have nothing to do with a list or even a “sub-topic” of a list, don’t add them to it. Not everything needs to be in a list, we promise you. Simply create a note. Like a Post-It on a donor record for quick reference. Leave IT there. When you want to recall it, search for it. Again, simple.
Get out from underneath your donor, prospect, interest, preference, and ever popular to do lists. Call us today.

